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Amazon Family

Amazon Family provides access to exclusive deals and age-based recommendations to customers who’ve created child profiles. Additionally, it provides Prime members up to 20% off eligible nappy and baby food subscriptions.

Amazon Family is aimed at making it easier for parents, families and caregivers to find everything they need on

By creating a child profile (information about the age and gender of your child), you’ll get access to exclusive deals, be signed-up to receive product recommendations by e-mail (based on the age and stage of your child), and it’ll help us ensure the product recommendation e-mails we send to you are relevant to you and your family. Any information you provide to us about your child will be collected, used and stored in accordance with there Privacy Notice. You can update this information any time.

Amazon Prime members get 20% off subscriptions for eligible nappies and baby food (excluding formula) when they have 5 or more subscriptions delivered on the same day to the same address.

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